Culture of Hoops

adidas x Parley Turn NYC Blue with Pusha T + Inaugural 5K to Raise Awareness for Oceans

adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans as they turned New York City blue to spread awareness for ocean conservation.
The initiative between adidas, Parley and Runtastic and the 550-strong collective of ocean advocates including rugby player Dan Carter, marathon record holder Mary Keitany, sprinter Shaunae Miller, swimmer Ian Thorpe and marathon runner Neely Spence Gracey, demonstrates the power that sport has in mobilizing communities and inspiring positive change, and will motivate runners everywhere to commit to the oceans.
Pusha T
The experience started at an interactive, immersive festival area at Long Island City Landing where guests learned from Parley spokespeople about the Parley A.I.R. strategy – an approach which stands for ‘Avoiding’, ‘Intercepting’ and ‘Redesigning’ plastic. Then, as day turned to night, Cyrill Gutsch, Parley founder, André Maestrini, Global General Manager, adidas Running, rapper Pusha T and event host Rachel Demita, who came straight from hosting the NBA finals to be at the event, ignited the passion of the runners with motivational speeches to inspire action. Collectively they kicked the run off before the 550-strong procession turned streets, iconic city landmarks, trees and buildings blue along the 5k route, a tribute to the oceans.
“Every second breath is generated by the oceans, said Parley for the Oceans Founder Cyrill Gutsch. “And still, we destroy its life in rapid speed. Creative collaboration and eco innovation are the only tools left to secure our future, in a race against time.  Today we introduce ‘Run for the Oceans.’ A moment of reflection, a tribute to beauty and a celebration of this valuable air, which allows us to be here.”
After the run, guests were encouraged to discover the full ocean celebration including sustainable PangeaSeed art murals depicting the beauty and fragility of the ocean’s ecosystem, an interactive pledge wall inspiring the runners to commit to the oceans, multiple immersive education pieces and the event finale – a performance by world-renowned rapper Pusha T.
“Through the Run For The Oceans initiative we have inspired the world’s runners to join our cause and run for the conservation of our oceans,” said André Maestrini, Global General Manager, adidas Running. “So far, the Digital Run has united the world and collectively we have run around it eight times already, a figure we hope to increase by Sunday when the run closes, all to demonstrate our commitment to the oceans and to spread awareness for the cause. Last night we furthered this commitment as we ran through New York City, turning it blue on World Oceans Day.”
adidas x Parley have made the movement accessible for all by creating a Digital and Story Run. The former educates and motivates runners all over the world to commit to ocean health by contributing their mileage to the cause. The latter is a Runtastic Cardio App based on unconscious interval training and seeks to provide ongoing education on ocean conservation.
To find out more about how to get involved visit and sign up at Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #adidasParley and #RunForTheOceans.
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