adidas introduces the latest drop of the adidas Athletics x Reigning Champ collaboration in a campaign with Golden State Warriors player Nick Young; and entrepreneur and model, Karlie Kloss. The apparel and footwear collection offers premium pieces for athletes’ everyday lives that combine the subtle, well-crafted designs of Reigning Champ and the innovative, iconic performance of adidas.
The collaboration is highlighted by pants and tees, a griddled jacquard hoodie for men and a griddled jacquard bomber jacket for women. Griddled jacquard is developed using a unique form of weaving featuring Coolmax© yarns and the resulting texture provides both comfort and style. The collection is defined by progressive engineering in both textile development and garment construction with a focus on details. The elevated sportswear silhouettes were built with ergonomic patterns to provide head-to-toe engineered comfort for athletes.
The drop also includes a new edition of a popular running silhouette, UltraBOOST All Terrain. The shoe sports a comfortable Primeknit upper with a Reigning Champ exclusive graphic designed to complement the apparel.
In the campaign, Young, an unpredictable creator both on and off the court, showcases how the game will take you places. Kloss, a modern ambassador for fitness and creativity, shows off the women’s collection in her own spot.
The adidas x Reigning Champ UltraBOOST All Terrain retails for $240 and the apparel ranges from $70 to $130.
The collection is available now on adidas.com, select adidas stores, Reigning Champ online, Reigning Champ flagship stores and select fashion boutiques.