Culture of Hoops
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5.4KReebok Classic Question ‘Prototype’ takes A.I. back to drawing board
Allen Iverson is The Answer, but there will really only be one Question — because A.I., Reebok had to think of the...
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1.6K
A Microcosm of the Kings 2015-16 NBA Season in one Game
It is incredibly hard to imagine how this Sacramento Kings team would have done without DeMarcus Cousins this season. With the big...
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2.5K
Arizona Cardinals’ Chris Johnson and adidas announce partnership
Chris Johnson refuses to lose, and as the official record holder of the fastest 40-yard dash time, it’s only right that he...
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1.8K
Kendrick Lamar & Reebok Classic give kids GRAMMY experience, mentorship
Short story: Kendrick Lamar is about the kids. In his latest giveback mission, KL partnered with Reebok Classic to give children the...
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2.0K
adidas, Von Miller brings out his ‘FREAK’ with new kind of Kryptonite
Just look for the Kryptonite. You know who’s allergic to Kryptonite? A certain No. 1 for the Carolina Panthers who is sponsored...
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1.6K
Rich Eisen to bring flames in adidas $1M 40-yd dash contest with Snoop Dogg
So, you literally just saw this, right? Win a million dollars if you run the fastest 40-yard dash at the NFL Combine...
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4.4K
Derrick Rose, Damian Lillard get ‘Fire Monkey’ treatment in adidas Chinese New Year Collection
We at The BMF really dig the above set of the adidas Basketball Chinese New Year Collection. They remind a lot of...
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1.5K
Reebok Classic Leather Safari Pack channels wild animals, desert plains
The Reebok Classic Leather Safari Pack is an inspired set of sneakers, and just from the heritage of the base model, the...
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2.3K
Reebok Classic Question ‘Unworn’ brings retro with lost Oakland memories
For those who don’t know, Allen Iverson, on the verge of breaking through as a cultural superstar, was the superstar guard for...
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1.6K1
Run the fastest 40 yards in adidas’ adizero 5-Star 40, become a millionaire
It’s quite simple: run the fastest 40 yards on record and adidas will give you one million dollars. That’s right, $1M USD,...
