Culture of Hoops
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1.3K4/13: The Golden Passing of Kobe’s Warrior Torch
On the 13th of April of 2016, Kobe Bryant played his last game of professional basketball. That same exact night, the Golden...
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Square Peg in a Round Hole: The Kevin Love Problem
This is not recency bias. This is not hyperbole. This just is what it is. Kevin Love does not fit the Cleveland...
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Cleveland Back In Love, Without Love
The big storyline of game three was Kevin Love and whether or not he’d return for action from his concussion protocol....
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Portland Trail Blazers: Meet the Team Behind the NBA’s Top-Ranked Twitter Account
The NBA, a multi-billion dollar product and world’s best basketball league, has tons to offer for new and existing fans. Not just...
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The Knicks 2016 Summer Checklist
The New York Knicks finally introduced head coach Jeff Hornacek last week as they turn the page to next season. In his opening presser...
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adidas Baseball Unveils New adizero Afterburner Dipped Cleat Collection
adidas Baseball today unveiled the new “Dipped” cleat collection – the first triple-color (outsole, midsole, upper) baseball cleats. Built for speed and...
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PHOTOS: A$AP Ferg Hits the Pitch at adidas Soccer’s Mercury Center
Hip hop recording artist A$AP Ferg kicked off this past weekend by visiting adidas Soccer’s Mercury Center in Los Angeles, where he...
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Reebok / AI Question Mid ‘White Party’ Launch Announcement
Reebok Classic continues the Year of the Question in 2016 for the 20th anniversary of Allen Iverson’s iconic first signature shoe with the most pristine...
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Why the NBA’s Media is Great
Besides the obvious points like “it’s fast paced”, “fun to watch”, and “enjoyable”, the NBA has become so much more. Since the...
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PODCAST: Chicago Cubs 3B Kris Bryant Joins adidas Group President Mark King
Brought to you by our friends at adidas. With a quarter of the 2016 MLB season in the books and the All-Star...
