Culture of Hoops

BMF Lifestyle: The Nike Air Max Lunar90

One of the greatest kicks in sports footwear history is the Nike Air Max ’90 (formerly known as the Air Max 3). Known for its iconic silhouette, Air Max heel pocket, and lightweight comfort, the Air Max ’90 (or simply 90) has lived long into the present in its classic styling and construction. However, Nike has decided to infuse the shoe with a bit more functionality to make it better suited to today. Giving the Air Max 90 a serious update, Nike’s Sportswear division has debuted the Nike Air Max Lunar90, a shoe that makes the company’s landmark Lunarlon foam technology as the model’s headline feature (making what was already a very comfortable off-court shoe for ballers even more comfy).

Courtesy of Nike, you can read and see more of what the Air Max Lunar90 is all about below:

At Nike the question “how do we make it better?” drives innovation and leads to new ideas. In Spring 2014, the Air Max 90 becomes the target of that design ethos. The classic Air Max 90 is updated with unprecedented sole and upper enhancements making the shoe more breathable, comfortable, and lightweight–enhancing movement without sacrifice to the original, time-tested, aesthetics.

The Nike Air Max Lunar90 takes the timeless feel of Nike Air and marries it with the latest cushioning technology Nike has to offer. Housing visible Nike Air and Lunarlon in its midsole, the innovative shoe offers lightweight comfort and a responsive energy return. The Nike Air Max Lunar90 isn’t just lighter and cozier, it moves better too. A no-sew upper gives it a fresh, modern look while providing improved breathability. Lastly, a compression molded collar, lining and tongue also push the comfort to the next level.

A limited release of the Air Max Lunar90 will be available on in the original Air Max 90 colorways for both men and women beginning Dec. 2. Additional colorways of the Air Max Lunar90 will release on and at Nike Sportswear retailers globally beginning Jan. 3, 2014.

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