Masai Ujiri’s attempt to fire up the crowd at the first Raptors playoff game in six seasons was a costly endeavour.
The NBA fined Toronto’s president and general manager, Masai Ujiri, $25,000 for “using obscene language in a public setting” on Saturday morning.
Ujiri, speaking at a fan rally outside the Air Canada Centre before the Raptors opened their first playoff series, finished his remarks by saying “F— Brooklyn” as he tried to fire up the crowd.
He apologized shortly after for his language and also offered private apologies to Brooklyn general manager Billy King and the Nets franchise.
NBA commissioner Adam Silver was initially okay with the public apology but changed his mind and levied the fine late Monday. Toronto Star
Judging from how long it took to deliver the fine, it seems like Adam Silver really didn’t care about this, but had to do it for the sake of precedent. The league can’t allow executives to shout expletives at each in a facetious manner or otherwise. The banter that the city of Toronto is throwing at Brooklyn is making the series more exciting and motivating both sides. The Toronto Sun, a local newspaper, got in on the fun.
— Toronto Sun (@TheTorontoSun) April 19, 2014
Canadian cities place hockey above all other sports, but the city of Toronto is just looking for a reason to bring that type of atmosphere to the NBA. Where else will you see thousands of NBA fans watching a game outside of the arena? I can’t even name one city. Toronto is a gem that’s just waiting on it’s chance to shine. – AL
Featured image courtesy of Adam Bailey/Flickr.