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WE DARE YOU: adidas Pure Boost

When it comes to innovation, adidas isn’t new to the scene. With the debut of 2013’s Boost technology, the brand with the three stripes impacted the entire athletic footwear industry. A resilient foam built from tiny capsules of dynamic foam rubber, Boost made its test run in the Energy Boost shoe, and is now expanding with a full sole version in the new adidas Pure Boost running/casual shoe (and Boost is rumored to be a part of the upcoming adidas D Rose 5 shoe).

See more and all the exclusive shots of the Pure Boost below, courtesy of adidas.

Your other shoes just became obsolete. adidas Pure Boost is available today for $120 @ adidas.com, adidas Sport Performance stores, and exclusively at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores. Check out the video here: http://youtu.be/yy_vpkBadxY.

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