Culture of Hoops

BMF Debut: Nike KD7’s “The Baddest”, Preview & Debut Videos


Courtesy of Nike | featuring the Nike KD7



Throughout his MVP season, Kevin Durant proved again and again that he is among the league’s elite; some would even say “the baddest.”

He broke scoring records while averaging 32 points a game, capturing his fourth scoring title and leading his team to 69 wins and the conference finals.  Durant’s scoring versatility, leadership and confidence have risen to new heights.

Nike Basketball celebrates KD and the launch of the new signature KD7 with “The Baddest” campaign. Highlighted by an old-meets-new television spot, the ad honors KD and his timeless renaissance style.


Notable cameos in “The Baddest” TV spot include basketball legends George “Iceman” Gervin, Chris Mullin and Charles Oakley; and sharp-witted comedian and civil rights activist Dick Gregory.

The TV spot, produced by Wieden+Kennedy, debuted today during the global launch of the KD7, and will air on national television during the NBA Draft on June 26.



Watch here as Nike Basketball proudly unveils Kevin Durant’s new signature shoe, the KD7, in a live online broadcast event. Broadcast legend Ahmad Rashad will host Durant and Nike designer Leo Chang for the live debut with a few surprises.

Durant’s seventh Nike signature shoe combines performance innovation with a narrative pulled from KD’s fascination with meteorology.




Legend has it that lightning never strikes the same place twice.  Fact is, neither does Kevin Durant; he strikes from everywhere on the court.

Nike has designed Durant’s seventh signature shoe to the specifications of the reigning Most Valuable Player and one of basketball’s most dynamic stars. The KD7 combines leading performance innovation with a colorful narrative pulled from Durant’s fascination with meteorology that began as a child and continues today.



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