Culture of Hoops

Richard Sherman Stars in Nike’s ‘Never Finished’ Series

By Sandy Dover

Posted on September 22, 2014

Courtesy of Nike

Nike Football’s new “Never Finished” campaign brings Richard Sherman’s personality to life by shining a light on his uncompromising training regimen while mirroring Nike’s mantra: “There is no finish line.” While athletes continue to push their own limits, Nike continues to push the limits of innovation to help them perform at their highest level. But the work is never finished.

“No matter what you’ve accomplished, your biggest competition is yourself,” said Richard Sherman. “This campaign really speaks to the fact that the bar is continually being raised, which means I need to constantly elevate my training to meet my own expectations.”

This “Never Finished” film series features special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh, Ken Griffey, Jr., Damon Wayans, Jr., as well as Sherman’s teammates Michael Bennett, Byron Maxwell, Bobby Wagner and Malcolm Smith.

The creative campaign was developed in partnership with Portland-based independent advertising agency Wieden+Kennedy.