Culture of Hoops

Richard Sherman Stars in Nike’s ‘Never Finished’ Series

Courtesy of Nike

Nike Football’s new “Never Finished” campaign brings Richard Sherman’s personality to life by shining a light on his uncompromising training regimen while mirroring Nike’s mantra: “There is no finish line.” While athletes continue to push their own limits, Nike continues to push the limits of innovation to help them perform at their highest level. But the work is never finished.

“No matter what you’ve accomplished, your biggest competition is yourself,” said Richard Sherman. “This campaign really speaks to the fact that the bar is continually being raised, which means I need to constantly elevate my training to meet my own expectations.”

This “Never Finished” film series features special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh, Ken Griffey, Jr., Damon Wayans, Jr., as well as Sherman’s teammates Michael Bennett, Byron Maxwell, Bobby Wagner and Malcolm Smith.

The creative campaign was developed in partnership with Portland-based independent advertising agency Wieden+Kennedy.

NKVR3847H_PR_Stills_8_33353 NKVR3847H_PR_Stills_9_YouTube_Thumbnail_33359 NKVR3849H_HitPicksAndLife_Thumbnail_33365 NKVR3851H_BetterThanEveryone_Thumbnail_33366 NKVR3852H_WhoAreYou_Thumbnail_1_33367 YNQB10502H_HereComesTheBest_Thumbnail_33363 YNQB10506H_ShutDown_Thumbnail_33364 NKVR3847H_PR_Stills_2_33352 NKVR3847H_PR_Stills_3_33356 NKVR3847H_PR_Stills_4_33351 NKVR3847H_PR_Stills_5_33355 NKVR3847H_PR_Stills_7_33354






BMF Gridiron: Bringing you the best and latest footwear, sportswear, and equipment in collegiate and NFL football – only at Baller Mind Frame.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To Top