Culture of Hoops

adidas hosts Be The Difference NY with Chelsea FC in Harlem

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adidas Soccer Football just doesn’t stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand with the three stripes put together a bit of a clinic with Be The Difference NY with star players from Chelsea FC, who recently unveiled their new blue home uniform.

See all the noise of Be The Difference NY here, courtesy of our good friends at adidas.

adidas and Chelsea Football Club gave young soccer fans a chance to meet their heroes and held a soccer celebration in Harlem as part of the #BeTheDifference campaign following the launch of the club’s new home and away kits for the 2015-16 season.

The afternoon and evening kicked off with an exclusive 2 v. 2 soccer tournament with the best young soccer talent NYC has to offer at the FC Harlem training ground where Chelsea FC first team players Oscar, Cezar Azpilicueta, Gary Cahill, Diego Costa and Eden Hazard joined the celebration to watch the competition and meet their NY fans.  Chelsea FC in partnership with adidas also announced the plan for a brand new indoor soccer facility for youth players in Harlem, NY.

In addition to the Chelsea FC participants, the event featured performances from DJ Neil Armstrong and Cozy Boys. Leading global soccer freestylers F2 Freestylers from the UK and the team of Jayinho and Flo from the U.S. were also on hand. More than 250 people attended the event in Harlem to continue the celebration of adidas Soccer and Chelsea FC launching the club’s new home and away kits for the 2015-16 season.

The new Chelsea home kit is available to purchase today on adidas.com, at adidas retail and specialty stores.

#BeTheDifference

@adidasSoccer (Twitter)

@adidasFootball (Instagram)

@ChelseaFC (Twitter + Instagram)

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Chelsea's Gary Cahill, Oscar, Diego Costa, Cesar Azpilicueta, Eden Hazard during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa, Cesar Azpilicueta, Eden Hazard during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa, Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa, Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa, Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa, Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Eden Hazard, Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Eden Hazard, Cesar Azpilicueta during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea's Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

Chelsea’s Gary Cahill, Oscar, Diego Costa during the Adidas Be The Difference Event on 21st July 2015 at the FC Harlem Training Ground in Harlem, New York, USA.

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