adidas presses play on Dame 3 with a movement rooted in basketball, music and community. The third signature shoe for Damian Lillard just dropped and to tip off the release, adidas debuts a new film titled ‘ALL RISE’ that stays true to Damian Lillard’s journey from Oakland to the NBA and illustrates his message of lifting communities through hard work and creativity.
https://www.youtube.com/watch?v=6evYuH0H1Ec
“If you feel like you’re down right now, rise up. Even if you’ve made it to a certain level, rise higher,” Dame said. “I can relate to a lot of people because of my journey, and I can inspire that change and help others rise up. I want to encourage others to do the same thing, wherever you are, and find ways to make a difference.”
Reinforcing the ‘ALL RISE’ message, Dame D.O.L.L.A.’s very own song “Hero,” co-written and produced by fellow Bay Area native Raphael Saadiq, is mixed as the title track. The film also co-stars two creators in hoops training, Devin Williams and Paul Fabritz.
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