Culture of Hoops

adidas Dame 3 Drops

DAME 3 Pop Up Shop

adidas presses play on Dame 3 with a movement rooted in basketball, music and community. The third signature shoe for Damian Lillard just dropped and to tip off the release, adidas debuts a new film titled ‘ALL RISE’  that stays true to Damian Lillard’s journey from Oakland to the NBA and illustrates his message of lifting communities through hard work and creativity.

“If you feel like you’re down right now, rise up. Even if you’ve made it to a certain level, rise higher,” Dame said. “I can relate to a lot of people because of my journey, and I can inspire that change and help others rise up. I want to encourage others to do the same thing, wherever you are, and find ways to make a difference.”

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Reinforcing the ‘ALL RISE’ message, Dame D.O.L.L.A.’s very own song “Hero,” co-written and produced by fellow Bay Area native Raphael Saadiq, is mixed as the title track. The film also co-stars two creators in hoops training, Devin Williams and Paul Fabritz.


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