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BMF Debut: adidas Primeknit 2.0

adidas has really stepped its game in performance technology in the last five years, and it’s now innovating and creating award-winning product more than at any time in its history, in recent memory, across all sports. Soccer/football is no exception. You’ve seen Primeknit in the new classic runner, the adidas Ultra Boost, so prepare for its latest incarnation in the adidas Primeknit 2.0 cleat.

See the Primeknit 2.0 here at BMF Sports, courtesy of our friends at adidas.

adidas today revealed a cleat made heel to toe from revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit cleat, launched and worn on field last year by Luis Suarez.

The all-new Primeknit 2.0 model brings together two key adidas innovation projects – the original Samba Primeknit cleat, and the Primeknit FS (Footy Sock) prototype; which was a concept cleat presented by adidas in 2014.

Based on the construction insights gained from the Primeknit FS, the Primeknit 2.0 comes enhanced with compression fit technology. An all-new compression tongue includes Lycra yarns designed to wrap around the midfoot area and create a maximum lockdown effect. The cleat also features a new anatomical heel shape and design, following the natural shape of the back of the foot to provide optimum support.

The forefoot contains a knit structure specifically designed to aid control. The control knit structure offers 3D texture that combines ultimate ball control with unrivaled maneuverability and traction by way of the f50 adizero outsole.

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The outer shell of the Primeknit 2.0 comprises of a zoned knitted upper with a lightweight vacuum coated skin to protect the yarns and retain a soft surface, meaning the cleat is at home in any weather, on any field.

Following on from the recent release of the adizero 99g, the lightest cleat of all time available for purchase, the Primeknit 2.0 is the latest product to be launched as part of the new adidas Soccer “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Soccer innovation.

With just 10,000 pairs available globally, the cleats will be the hottest property on the field of play when a selection of the world’s best players debut the cleats during UEFA Champions League Quarter Final Second Leg matches later this week.

The limited edition adidas Primeknit 2.0 cleat is available to purchase from April 22 on adidas.com, adidas Sport Performance stores and select specialty retailers. For further information please visit adidas.com/soccer or go to facebook.com/adidassoccer or follow @adidassoccer #LimitedCollection #Primeknit on Twitter or Instagram to join the conversation.

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