Culture of Hoops

Kanye West set to debut adidas Originals #YEEZYBOOST 350


We all saw or were at least aware of it — Kanye West’s initial adidas launch of his signature shoe, the adidas Originals Yeezy Boost 750, literally shook the fashion world up, as people across the globe fought tooth and nail to get their own pairs to floss. An unusual high-top shoe in suede, it was prominently featured here at BMF Sports in its debut in Germany, but now ‘Ye has returned with a low-top version of the 750 — a re-imagination of the 750, which is now the adidas Originals Yeezy Boost 350, nee #YEEZYBOOST.

See all of the 350 here, courtesy of adidas.

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.

Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on June 27, the trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

The YEEZY BOOST 350 will hit stores globally on June 27 retailing for $200.

It will also be accessible through the adidas Confirmed app in New York, Los Angeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app -available in the Apple app store and Google Play– allows consumers to sign-up, reserve, and pick-up their sneakers all through smart phones. The launch will be set to a staggered schedule, unlocking reservation capabilities from East to West.


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