Culture of Hoops

Under Armour Helps Stephen Curry #BreakTheGame With NBA 2K Ratings Boost


Brought to you by our friends at Under Armour.

As ridiculous as Stephen Curry’s season has been, many have mentioned throughout the year that he’s been even better than a video game. To prove that point, Under Armour has teamed up with NBA 2K16 to show that Steph has literally broken the game, and that for a 30 hour window this week, his in game stats will be updated to appropriately make him the greatest shooter in the history of 2K. Along with the rating boost, a brand new MVP colorway of the Curry 2 in game will be available going forward, and Under Armour is celebrating this moment with a digital ad entitled “The New Level,” which can be viewed here.

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  1. Pingback: Under Armour Celebrates Stephen Curry’s Second Consecutive NBA MVP Award with NBA 2K16 & Limited Edition Back-to-Back Shoe Pack - The BMF

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