Culture of Hoops

Dwyane Wade Li-Ning Shoe Finally Launches in U.S.

Ever since the summer of 2012, Miami Heat superstar guard Dwyane Wade has worn Li-Ning’s flagship sneaker, his own signature shoe, the Way of Wade (and WoW 2.o). Only available in limited quantities to the United States, the shoe has mainly been available in China and has often been searched for. A premium-level basketball shoe in terms of classic materials like full-grain leather and high-density foam, the Way of Wade has become coveted and featured chiefly by Wade in games, leaving fans and sneakerheads alike panting for a release. Now, you can get the Way of Wade series for yourself.

Specifically being released is the Li-Ning Way of Wade 2 Overtown, a special colorway that pays homage to Miami’s original and foremost African American community that originally came about during the early days of segregation. Presented in classic Miami Heat colors of white, red, and black, the upper is real, non-synthetic leather (just like the good ol’ days). The WoW 2 is also given a dynamic lacing system for custom fit and adjustment and has a foam-backed interior with stretch-fit lining to provide the best possible comfort you might desire—but that’s not all.

The WoW 2 has a sole package that rivals some of the top footwear available today, likely included with Wade’s input from his experiences as an endorser for a brand with a certain jumping man. There’s the full-length carbon fiber plate with 3D geometry for a maximum level of support underfoot and enhanced energy return and stress management; there’s the Li-Ning Bounse foam in the forefoot that has “high rebound” qualities for jumps; there’s the Li-Ning Cushion foam in the rearfoot/heel for protection after landings on the floor; and there’s the Li-Ning Dazzle traction pattern on the carbon rubber outsole to enhance your movement during games. The necessities are all there.

As Li-Ning has explained below:

Li-Ning and Dwyane Wade have announced the official launch today of wayofwade.com to serve as the e-commerce platform for Li-Ning Way of Wade sneakers.

The website’s e-commerce functionality will launch on December 4, 2013 at 3pm EST with limited quantities of the Way of Wade 2.0 Overtown edition, named after the neighborhood in Miami, which will retail for $150. This will be the first time that Way of Wade sneakers are available to all fans in the United States and Canada.

The site will provide visitors with a dynamic user experience. Wayofwade.com will release original content including exclusive videos and photos.

Li-Ning has partnered with Fanatics, the leading online retailer of officially licensed sports merchandise, to power the official Way of Wade online store and provide comprehensive e-commerce services that include quality customer service support, quick and efficient delivery, and order fulfillment. Fanatics offers advanced e-commerce and fulfillment solutions for hundreds of professional teams and colleges, leagues, conferences and media sites.

“I’m thrilled to partner with Fanatics and have my sneakers available to all of my fans in the U.S. and Canada for the first time,” said Dwyane Wade. “I know this has been a long time coming and I look forward to sharing my new and specially designed sneakers along with exclusive content on my new Way of Wade website.”

“We are proud to partner with Li-Ning and Dwyane Wade to provide the highly anticipated Li-Ning Way of Wade collection to U.S. and Canada fans for the first time,” said Ross Tannenbaum, president of Fanatics Authentic, the company’s memorabilia division. “We look forward to using our e-commerce expertise to give customers the best online shopping experience when shopping for their favorite Way of Wade sneakers.”

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