Well, this is interesting. The Hurricane football team of the University of Miami has enlisted the service of footwear customer, Soles By Sir, to customize the team cleats, in partnership with adidas.
This is a new thing for a college program, where customization has long been a taboo issue, generally with Nike basketball and football program. Adidas, however, is another company altogether.
This is all that adidas had to say about the new cleats:
The University of Miami and adidas have partnered with custom cleat designer Soles By Sir to create custom cleats for one of the Hurricanes’ biggest games of the year – Saturday, September 19th vs. Nebraska.
More details will be coming soon…