Although I love Kevin Durant and his incredible game and talent, the Nike KD8 is a slight letdown. I just don’t feel...
Memphis Depay has one of the most celebrated seasons of his career from a marketing standpoint, and that comes in part from...
One of the most important aspects of footwear is often its most underrated and underappreciated features — the ease of entry. Ease...
adidas Soccer Football just doesn’t stop. After throwing an absolutely live party in Be The Difference LA recently, last week, the brand...
We keep saying this, but it’s the absolute truth — Boost has been the best thing that’s happened to adidas in its...
The following is a fictional representation of what I believe went into the planning of the Air Jordan 7 Retro ‘Bordeaux’. ...
Few things can make a new thing feel good than the new thing having a party in its honor. In the case...
This is basically common knowledge now for Michael Jordan aficionados — MJ was often called the “Black Cat” amongst his teammates and...
As the BMF Sports Network has long reported and opined, the adidas BOOST cushioning system is one of the best things to...
As seems to be the case in recent adidas product, anything Uncaged usually means it’s showing an opportunity to be more visually...